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Sun Chemical is heading to the American Coatings Show 2026 to prove that the future of paint is both beautiful and "smart." Instead of just showing off new colors, they are focusing on three main things:

• Super Bright Colors: They’ve created a new "Ceramic White" (Glacier S1303M) that is designed to be the cleanest, brightest white on the market, along with high-sparkle reds for cars.

• Eco-Friendly Ingredients: They are introducing new resins and polymers that are safer for workers and the environment, helping companies make "greener" paints without losing quality.

• Digital Apps: They are showing off tools that let chemists see how colors look on a screen and calculate the carbon footprint of their paint instantly.

In short, Sun Chemical is showing how the coatings industry can be more sustainable, digital, and high-tech.