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Introduction
This course aims to give you an insight into the process of packaging design, branding, and marketing. Right from initial research to the creation of brand ideas, the personality of the brand, to the philosophy of design, mock-ups, and presentation. You are left with an empty container, some fonts, and colors if you separate the brand from the packaging & design. Packaging plays a critical role in becoming part of the personality of a brand, the brand's outward manifestation. The packaging is also the first point of communication with the user of a brand, so it is the vehicle on which the message is conveyed by a brand. You'll look at the complex, interconnected relationship between packaging, marketing, and branding throughout the course. You will obtain valuable insight into the marketing process and its diverse fields by the end of this course. You will know how to create a brand and its packaging for the right market and how the ideas can be visualized and displayed.
Duration
5 Days
Who Should Attend
Leaders, Supervisors, managers, and all employees in the hotel and hospitality industry.
Course Objectives
To understand Food Packaging, Branding & Marketing
Course Outline
METHODOLOGY
The instructor led trainings are delivered using a blended learning approach and comprise of presentations, guided sessions of practical exercise, web-based tutorials and group work. Our facilitators are seasoned industry experts with years of experience, working as professional and trainers in these fields.
All facilitation and course materials will be offered in English. The participants should be reasonably proficient in English.
ACCREDITATION
Upon successful completion of this training, participants will be issued with an Indepth Research Institute (IRES) certificate certified by the National Industrial Training Authority (NITA).
TRAINING VENUE
The training will be held at IRES Training Centre. The course fee covers the course tuition, training materials, two break refreshments and lunch.
All participants will additionally cater for their, travel expenses, visa application, insurance, and other personal expenses.
ACCOMMODATION AND AIRPORT PICKUP
Accommodation and airport pickup are arranged upon request. For reservations contact the Training Officer.
Email:outreach@indepthresearch.org or outreach.rwanda@indepthresearch.org
Mob: +254 715 077 817/+250789621067
TAILOR- MADE
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our IRES Training Centre or at a convenient location.
For further inquiries, please contact us on Tel: +254 715 077 817/+250789621067
Mob: +254 792516000, +254 792516010 , +250 789621067 ,or mail outreach@indepthresearch.org or outreach.rwanda@indepthresearch.org
PAYMENT
Payment should be transferred to IRES account through bank on or before start of the course.
Send proof of payment to outreach@indepthresearch.org or outreach.rwanda@indepthresearch.org
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